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Six key social media marketing trends for 2019

It’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful year of social media marketing for your business....

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Martech news roundup: Pinterest hires former Walmart CTO, Instagram and...

In our roundup of last week’s martech news, we highlight: Instagram launches in-app shopping checkout Amazon is testing mobile video ads in search results Facebook Ads tops ranking for mobile app...

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Social advertising channels 2019: Growth, trends, spend

Social advertising sees a consistent growth year over year. These are the channels and ad types that work best in 2019. There are many opportunities in social advertising. More marketers are willing to...

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Survey: Nearly 100% of social media users visit at least four platforms a day

GoodFirms, a review website that provides insight about marketing software and vendors, released their social media usage report for 2019 in May. The report is based on a survey of over 450 global...

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The social media channels that marketers plan to use over the next 12 months

What are the key social media platforms to focus on? Here are the current and future plans for organic and paid social from marketers all over the world. If you’re new to social media, you want to know...

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Pinterest boosts shopping with new category for outside partners

Pinterest is making it easier for its users to shop for anything they see on the social imagery site, with the addition Tuesday of a new category of Shopping partners. With this new category, the...

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Four cool ecommerce offerings from Pinterest and how brands use them

Brands don’t find it as sexy as Instagram or Snapchat. It doesn’t have the scale of Facebook, nor does it have its scandalous reputation. You just don’t hear as much about Pinterest as some of the...

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5 emerging tech and how to leverage them for marketing success

30-second summary: OTT is solving many of the problems that traditional TV advertising has faced, and the ability for brands to get extremely granular and target their ideal customers better will make...

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Pinterest’s Global Head of Marketing for Financial Services discusses how...

30-second summary: Sarika Sangwan is Pinterest’s Global Head of Financial Services Strategy & Marketing. She spent more than a decade at Amex and, prior to that, worked at charity: water as the...

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Pin down your holiday season strategy like a boss

30-second summary: Besides being one of the internet’s kindest corners, Pinterest is a community to 459 million people globally Eight out of 10 of Pinterest’s predictions for 2020 and 2021 came true,...

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